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What’s behind the Stanley water bottle hype?

Trend forecasters say one of the most popular accessories for Gen Z right now is also an unlikely status symbol.

We find out what the hype is all about behind Stanley tumblers after the brand shifted its marketing focus to women from Cassandra Gagnon, interior strategist at WGSN, a consumer trend forecasting company.

This article was originally published on WBUR.org.

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