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Underwriting (advertising) on KDLL

Tom Petty concert

KDLL is hosting a concert with Anything That's Rock and Roll, Tom Petty tribute band at 8 p.m. March 8 at The Flats. This is a fundraiser concert to support Pickle Hill Public Broadcasting, KDLL 91.9 FM.
General admission tickets are sold out. If you would like to be added to a wait list, please email KDLL General Manager Jenny Neyman.

We do still have tickets left for concert sponsors. Sponsorships help defray the band's booking fee. Concert sponsors will be traded value of their sponsorship donation for on-air underwriting spots that can be used for a business or organization of the donor's choosing, and get tickets to the event, as follows:

$500 sponsorship = $500 in underwriting value and a ticket to the show.

$1,000 sponsorship = $1,000 in underwriting and 2 tickets to the show

$2,000 sponsorship = $2,000 in underwriting and 4 tickets to the show

Concert sponsors will be thanked in on-air promos for the concert, live at the concert itself, in our social media, as well as with graphic ads on KDLL's website, with live links to your website or email. If interested in a concert sponsorship, contact Jenny at 907-394-6397 or by email here.

What is underwriting?

As a nonprofit station, underwriting (advertising) is an essential element of KDLL radio programs. Not only do you get to share your business or organization with listeners, you help support the programming you love on KDLL!


  • As an NPR affiliate, KDLL provides high quality national news and entertainment programming.
  • KDLL has unique news and entertainment programming that can’t be heard elsewhere. We also provide live broadcasts of Kenai Peninsula Borough Assembly meetings and employ the Emergency Alert System as services to our community.
  • KDLL leads other radio area stations in morning and evening drive-time news and weekend listenership.
  • Our members not only listen to KDLL, they financially support the station. And they appreciate others who support public radio, as well.  
  • Our signal reaches the homes and businesses of over 30,000 individuals from Cooper Landing to Kenai and Nikiski to Ninilchik. Our online streaming brings us to listeners around the world.

Why underwriting?

By underwriting with KDLL, you support public radio and gain wide exposure for your business, organization or event. Our listeners are thoughtful, savvy, conscientious citizens who are engaged in their community. They support local businesses, charities, the arts and events. And we can help you capture their attention. To learn more about the NPR audience click here.

  • It’s affordable — spots start as low as $15.
  • It’s customizable — we can tailor a plan to suit your needs and budget.
  • It’s easy — our sales representative can answer your questions, write and produce your spot and arrange billing at your convenience. 
  • Image building — By supporting a valued community service, program sponsorship on KDLL is a way to distinguish your business or organization.
  • Clarity — Unlike commercial advertising, your sponsorship message does not compete in a cluttered environment. Your message will stand out and be heard.
  • Active listeners — KDLL listeners don't just listen, they get involved.  They are leaders in their communities, decision-makers on whom your message will have impact.
  • Quality audience — Public radio listeners are generally well educated, care about their community and can afford to shop local. Some distinguishing characteristics* of the public radio audience, compared with average U.S. adults are:
    • 65% of NPR listeners discuss content with friends, family and colleagues
    • 81% of NPR listeners consider NPR personally important to them
    • 83% of NPR listeners take action in response to something heard on NPR
    • 70% of NPR listeners hold a more positive opinion of companies that support NPR

*2015 NPR personal Effect study

How much does it cost?

Current underwriting rates can be found here:

Contact us today for more information!

Support the businesses and organizations that support public radio! Thank you to our current underwriters:
907 Legal
Alaska's Best Water and Coffee
Already Read Books
Binkley Street Dental, 907-262-6393
Central Peninsula Garden Club
Challenger Learning Center of Alaska
Cook Inlet Regional Citizens Advisory Council
Country Liquor
Central Peninsula Hospital
Everence Financial
Dr. Pamela Hays
Joeseph Kashi, Attorney at Law
Kachemak Bay Family Planning Clinic
Kenai Art Center
Kenai Chamber of Commerce
Kenai Peninsula College, Kenai River City
Kenai Peninsula Economic Development District
Kenai Peninsula Food Bank
Kenai Watershed Forum
Lambe, Tuter and Associates
McDonald's of the Kenai Peninsula
Parker Horn Company
Peninsula Community Health Services
Performing Arts Society
Marti Pepper, Redoubt Realty
River City Books
Schrier Home Improvement — 907-398-3425
Soldotna Chamber of Commerce